TUNNELBEAR

While my primary role at TunnelBear was a Technical Support Engineer, it was a passion project of mine to grow our social media following on Instagram as it wasn't being utilized.

 

This project inspired me to enroll and receive a Certificate in Social Media Marketing at George Brown College while also working full time. With the skills I gained, I was able to quickly grow our following of a few hundred users to nearly 2000 within a year.  

One of my main drives to grow our Instagram was to humanize the 'Bears behind the Business' by showcasing company talent while sharing imagery and messages that aligned with our values.

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This included dressing up in a bear-suit from time to time.